Small Steps, Big Futures
Embracing small changes today creates meaningful impact tomorrow. Because every great achievement begins with the little changes we make every day.
Hello TIM
TIM stands for Trust, Integrity, and Manifesto. It is a platform that has been enhanced and developed from a traceability system that enables tracking and verification of product data throughout the supply chain. TIM's core mission is based on the belief that all good products – those beneficial to consumers, the planet and environment, communities, and people in the value chain – have valuable stories and impacts behind them. Our challenge is: how can we reliably present this information, impact, and value from producers to modern consumers with credibility, accurate data, and a declaration of value that goes beyond just the product itself?
In today's era of sustainable development, TIM also serves as a central platform that collects, stores, processes, and presents data from upstream and midstream levels to business networks and organizations seeking qualitative and value-based information. TIM goes beyond just Carbon Footprint to deliver measurable ESG impacts at the product level (product-centric ESG impact).
Bambactus
Bambactus comes from two words: Bamboo and Cactus. These are two types of plants that are paradoxically different but can coexist harmoniously. Bambactus is a homestead located in the northeastern region, designed both as a residence and a space for people to exchange perspectives on creating and driving social innovation together. It is based on the concept that all differences can adapt to one another and coexist perfectly.
Bambactus addresses the challenges of the concept of regenerative education. We aim to use the homestead's space to embrace and deliver frameworks and methods of modern education, transforming the area into a sandbox or community lab that fosters a stronger connection with nature. The outcomes from this reconnection and restoration of relationships are used to drive change.
Bon Ban
The Social innovation supported by the DO IN THAI team involves assisting young entrepreneurs working on startups in Nakhon Si Thammarat province, known for its popular temples where devotees often bring chicken statues made of plaster as votive offerings. The challenge is that the temple needs to expand significantly to accommodate the faith and offerings of the people who visit daily. This issue is very sensitive because we should not criticize, judge, or malign any beliefs or faiths. Therefore, we have developed respectful alternatives to what already exists.
Two young entrepreneurs decided to make chickens out of 100% biodegradable paper, which also contains seeds of auspicious trees that can grow after decomposition. This helps reduce the use of land, lessen the weight of plaster pressing down on the soil, and aids in creating a more regenerative ecosystem.
Malin Dugong Robot
Malin is a homophone of marine, signifying the sea. This project addresses the challenges of conserving rare and endangered marine animals in Thailand, such as the dugong, due to the limited data on their habitat, diet, and reproductive patterns. The difficulty of observing and tracking these shy creatures has made it challenging to gather information.
Malin was developed in collaboration with various expert partners, focusing on the creation of a dugong-like robot capable of swimming and diving alongside dugongs without human intervention. Utilizing modern technology like AI and SONAR, this initiative has led to the development of a small, dugong-shaped underwater system. This system can mimic the real dugong's appearance, and with AI, it can navigate in the direction and depth of actual dugongs. Additionally, the robot is equipped with cameras and sensors to measure basic marine data, facilitating exploration and data collection. This approach aims to enhance our understanding and develop more informed conservation strategies for dugongs, contributing to a richer data foundation than previously available.
LE SuperApp
LE derives from Local Enterprise, representing businesses within communities that act as the economic backbone at the grassroots level in Thailand. Since the COVID-19 outbreak three years ago, LE entrepreneurs across the country have faced challenges and obstacles not just from the virus but also from the economic impacts of the pandemic.
This project targets the survival challenges faced by small businesses in the area. DO IN THAI has received research funding from PMUA, an area-base fund management unit, to design, research, and develop the LE SuperApp. This app is intended as a digital service tool tailored to the context of community entrepreneurs, focusing on gathering, analyzing, processing, and presenting financial health data and financial literacy. It aims to enhance the value chain services to improve production quality, including basic marketing tools developed on a digital platform. This initiative seeks to provide timely and essential information necessary for the sustainability and mutual support of local businesses, ensuring their continued existence.
ARMOGAN AWS
ARMOGAN is a slang term among French sailors meaning "a perfect day to head out to sea," reflecting an ideal weather condition for embarking on life's adventures. This project addresses the challenges posed by climate change and global warming, particularly their impact on the growth, care, and yield of tropical fruits in Thailand's eastern region, which is renowned as the world's fruit capital, especially for durians, mangosteens, rambutans, and longans.
ARMOGAN has led to the design, research, and development of an Automatic Weather Station equipped with various sensors capable of measuring weather conditions every 15 seconds. This data is then aggregated and processed alongside large weather models, downscaled to what is known as a Hyper Local Weather Forecast. Additionally, the integration of other sensors enhances the capability to collect data and perform cross-processing or cross-analyzing of various phenomena, such as CO2 levels, temperature, wind directions, and even predict the distribution of Aedes mosquitoes in certain seasons. Moreover, the unique design of our station also facilitates the integration of science with the education of local youths.
This project elevates the standard of real-time, ground-to-air data measurement, enabling more efficient long-term hyper-local weather forecasting. It provides alerts, data reports, and weather feedback to local farmers, enhancing their ability to manage production, reduce costs, and minimize losses due to rapidly changing weather conditions.
Pain Diary
From the collaboration and joint efforts of KMITNB and the Pain Clinic at Ramathibodi Hospital, an innovation in digital services for patients requiring treatment for pain, particularly pain stemming from cancer, has been developed. This innovation is crucial for monitoring, adjusting, and administering appropriate pain relief to minimize suffering and improve the quality of remaining life for patients. Additionally, this project has received funding for research in Ethical AI, reflecting the use of AI that is suitable for the patient context, from UNESCO in the initial phase of development.
As the designer and developer of the Pain Diary, challenges in collecting individual patient pain data, which vary greatly in context and conditions affecting pain and its treatment, have been addressed. Due to the increased capabilities and openness of current AI technology, the Pain Diary can aggregate and learn from different approaches to pain assessment. This helps reduce the burden on doctors and nurses in monitoring the treatment of an increasing number of cancer patients. Ultimately, this project has led to a Memorandum of Understanding (MoU) between all participating parties and the Ministry of Public Health of Thailand. DO IN THAI aims to provide these models and innovations as a resource for the country and regulatory bodies to further expand upon.
Behave
Behave or behavior is a project developed by the DO IN THAI team, which has devoted a significant amount of time to learning about sustainability ecosystems through this initiative. Furthermore, the project won the top prize in the green aviation innovation contest held by Thai Airways and had the opportunity to present its findings to the executives of Airbus in Toulouse, France.
This project addresses the issue of CO2 emissions in the aviation industry, focusing primarily on the service rings or the value chain of flight services. This is because most passengers are unaware of the amount of CO2 their travels emit, or once they become aware, they do not know how to take action to contribute to carbon reduction while still enjoying the convenience and speed of air travel. Therefore, Behave takes an additional step beyond this lack of understanding by designing and developing a platform connected to flight booking systems. Every time a flight is booked, the system calculates the carbon footprint of that particular seat on that specific flight and then instructs forest-planting robots to plant and care for trees in community forests to offset the CO2 emissions generated. This approach operates behind the scenes, regardless of whether passengers are aware or care about it, ensuring that every ticket contributes to compensating for emissions and creating a legacy of breath for future generations with each journey.
Earth Pulse
Under a collaboration with MQDC, a renowned large-scale real estate company in Thailand, a unit dedicated to sustainable development called FutureTales Lab was established. This entity focuses on reflecting critical information related to future living conditions or future foresight across various dimensions, which Thai society and the global community must adapt to in order to improve quality of life.
DO IN THAI has become involved in collaboration with FutureTales Lab in the areas of central data management systems and real-time data processing. An innovative concept that has been further developed is EarthPulse, a system that displays the world's vital signs. This system is tasked with collecting multimodal data in every dimension of the world, focusing especially on weather conditions, climate, disaster news, sustainability information, and the interconnected relationships of such data to the world. The results are displayed in a dashboard and visualization format that presents easily accessible information, allowing for a comprehensive view of the global system and events occurring around the world that affect our future.
GetStray
The collaboration between MQDC, TRUE, and DO IN THAI in designing strategies to support the resolution of the stray dog problem ranges from addressing population growth to systematic adoption and care. This effort aligns with the belief that animal welfare issues are part of sustainable societal development.
This project addresses the challenges of solving problems in various contexts. In its prototype and pilot phase, the project chose to design and develop the GetStray application to start changing the perspective on problem-solving through modern technology. For instance, it allows community members, where there are many stray dogs, to create campaigns and report the identities of these strays using Crowdsourcing techniques that evaluate credibility, feasibility, and impact based on reports from people in the same area. GetStray, in collaboration with its partners, will then proceed to neuter dogs in the specified areas, creating a win-win situation to address the fundamental problem of not increasing the population beyond its current size. This leads to campaigns to find spaces and further adoption or foster care.
FoodGiving
The story of sharing leftover food from businesses to groups of the needy developed more than 10 years ago by Thais from DO IN THAI. They provided a platform to the food sharing network around Nairobi, Kenya, to help children who are facing hunger, some of whom had to make cookies out of mud to eat when starving. From Kenya to Bangkok in the following years, the problems of cities on different continents are vastly different, yet the end goal is the same. And this is an example story in the Thai version in a project called FoodGiving.
Stop Hate Speech
In an era when Facebook still allowed us access to users' Feeds, we developed an application that mined every post on the Facebook accounts of users (who joined the project and granted us permissions) to analyze for hate speech they had ever posted or shared. Then, it offered an option to remove those hate speech posts from their own Timeline, creating awareness and reflecting on the dangers of posts that generate hatred in society, both intentionally and unintentionally.
Por Laew Dee
The story of businesses that once focused solely on action, eager to achieve goals, desiring to reach the moon, wanting to move quickly and go far, until they forgot that the journey is as important as the destination. However, we forgot that no matter how fast we go, we should have equally good brakes. The project Por Laew Dee The Creator helps us to incorporate the philosophy of the sufficiency economy into our organization, encouraging us to return to a more balanced path, to practice more moderation, to occasionally slow down, and to align our thoughts and hearts together, while also achieving more distinct social goals.
Care the Whale
The Care the Whale project, organized by the Stock Exchange of Thailand under the DO IN THAI initiative, as a part of the global warming network's efforts, contributes to driving and providing specific information on long-term Food Waste management to reduce methane and carbon emissions from the food industry and consumption within Thai society.